Revenue
+34%
Businesses that automate outgrow the ones that don’t.
Companies running real automations see 34% higher revenue growth than the ones still handling it by hand.
01Why now
Someone in your market has already figured out AI.
Australian small businesses are losing ground to competitors who started using AI first. The good news: the tech is the easy part. You still have time to catch up.
You built your business the right way. Real customers. Real relationships. A team you trust. Now a competitor in your market replies faster, quotes faster, and grows without hiring. You can feel deals starting to slip.
You’re not imagining it.
Their developers code with AI. Their support is 95% AI-handled. Their ops team gets twice as much done. Their proposals go out same-day.
They’re not smarter than you. They just wired AI into their business first.
If nothing changes, the gap grows. Slow at first. Then all at once. Customers, staff, margin, gone to whoever moved first.
The tools are cheap. Everyone has them. The real work is fitting AI to your people, your processes, and your systems. That is what UnderCurrent Automations builds.
Choose whether you disrupt your industry, or get disrupted by it.
03The case
The case for automation, in three numbers.
Three stats every Australian small-business owner should read before the next hire. All conservative.
04Our services
What we specialise in.
Custom automation systems that give you 15+ hours a week back. No off-the-shelf shortcuts. No lock-in.
Search ecosystem
Search ecosystem
Our search ecosystem. SEO, AEO (AI search), PPC, and Maps and Places — wired together so the same work earns Google rankings, ChatGPT citations, and local visibility at once.
- Classic SEO foundations
- Answer-engine and AI search
- PPC, Maps and Places
Website Design
Marketing sites, custom dashboards, booking flows and client portals. Built on Next.js, wired to your CRM, calendar and payment stack.
- Marketing sites
- Custom dashboards
- Booking and client portals
Custom Integrations
If your tools don't talk to each other, we fix it. n8n, Make, Zapier, direct APIs — sales, CX, content, finance and ops automations wired into one stack.
- Bespoke API integrations
- Multi-tool agent systems
- Sales, CX, content, finance and ops
AI Strategy & Training
Roadmaps, tool selection, and hands-on training so your team uses AI with confidence — without wasting months figuring it out alone.
- 90-day AI roadmaps
- Team workshops
- Tool selection audits
05About us
Founded in Melbourne, 2026.
Hi, I’m Luke. I started UnderCurrent Automations, a Melbourne AI automation agency, after watching too many Australian small businesses grind through work the way they’d always done it, because no one had stopped to ask if they still had to. The answer, most of the time, is no. Automate the repetitive, and what’s left is the work that moves things forward: revenue, creativity, time with the people you like.
Today we run lead generation, sales automation, and business process automation for Australian tradies, consultants, allied health practices, and business services. Most builds go live in 14 days.
06The shift
The difference between a busy week and a compounding one.
Most Australian small businesses lose five to fifteen hours a week to manual work. Automation reclaims it — across lead handling, sales ops, the website itself, search visibility, and the integrations holding it all together.
Before· Manual, today
Chasing cold lists, guessing who’s ready.
- 6 hrs/wkscraping LinkedIn for contacts
- 40%of replies go to unqualified leads
- 3 daysavg. response to a warm inbound
- 1 toolCRM, spreadsheets, inbox out of sync
A founder’s half-day every week, gone.
After· Automated, with us
Qualified pipeline arrives while you sleep.
- 12 min/wkreviewing a pre-scored shortlist
- 94%match rate on ICP before outreach
- 8 minmedian response to inbound
- One viewCRM, enrichment, inbox, calendar
Five hours back. Every week. Forever.
Want to know which pillar would pay back first for your business? We’ll do the audit.
Book a free audit07How we work
From first call to launch.
Four stages, no surprises. Fixed scope, weekly check-ins, and a working system at handover. Most builds go live in 14 days.
Funnel map audit
A free 30-minute session where we audit your funnel, identify bottlenecks, and map the highest-value automations.
Proposal
Scope, timeline, and fixed price up front. No surprises, no hourly billing. You know what you’re getting.
Project
Our team builds, tests, and deploys your systems. You get weekly updates and a working product at handover.
Ongoing management
Optional retainer for monitoring, optimisation, and iteration. Most clients see compounding returns over time.
08Common questions
The questions that come up before anyone decides. Answered straight.
The questions we get asked most, before anyone writes a cheque.
What is UnderCurrent Automations?
UnderCurrent Automations is a Melbourne-based AI search and automation agency for Australian small businesses. We do four things. We rank you higher on Google and AI engines (ChatGPT, Perplexity, Gemini, Copilot) using our own method. We build custom AI implementation and integrations into the tools you already run. We run business AI workshops for your team. We build custom websites that rank from day one. Search is the front door. Everything else compounds from there.
Will this work for my type of business?
We work with service-based businesses across four verticals: tradies (plumbers, electricians, builders, landscapers), business services (accountants, agencies, bookkeepers), consultants (coaches, strategists, advisors), and allied health practitioners (physios, chiros, osteos, podiatrists). If your team does repetitive work and has customers, there’s a system inside it that can run itself. The free audit shows you which parts first.
I’m not tech-savvy. Will I be able to manage it?
You don’t manage it. We build the system, connect it to your tools, and monitor it as it runs. When something changes in your business or one of your apps releases an update, we handle the fix. Most clients never open a settings panel. Your job is to tell us what you want changed. Our job is everything else.
How does this work with the tools we already use?
We work with the tools your team already runs. For AI automation, we plug into your CRM, accounting, scheduling, and inbox (HubSpot, Pipedrive, Xero, MYOB, Cliniko, Halaxy, Gmail, Outlook, Slack, Notion). For search, we publish into your existing site, your Google Business Profile, and the schema layer that AI engines like ChatGPT, Perplexity, Gemini and Copilot crawl. For websites, we rebuild on Next.js and Vercel and carry your domain across. Nothing changes about how your team works.
What does it cost?
Everything starts from $1,000 a month. SEO and AI search runs as a tiered package. Custom AI automation, implementation, and business AI workshops also start at $1,000 a month. Custom websites are quoted as fixed builds. Every quote locks before you commit. The free audit shows which mix fits and the projected return against the spend.
How long until we see results?
Automations and websites usually go live inside two weeks. Search is a longer game. Ranking on Google and AI engines builds over months as content and authority compound. The audit maps what ships first, what ships second, and when each piece starts paying back.
What if it doesn’t save me as much time as you say?
You see the numbers before we build anything. In the audit, we walk through the exact tasks we’ll automate, the hours they’ll save, and the revenue they’ll recover. If the projected saving doesn’t justify the work, you keep the audit, the call is free, and we part ways. Our zero-risk guarantee: if we can’t find at least five hours a week to automate in the audit, you owe us nothing.
Do we own the automations, or are we locked in?
You own everything. Every workflow we build sits inside your accounts, on your logins, wired to your data. If you ever want to take it in-house or walk away, the system stays with you. No vendor lock-in, no black-box tools you can’t access. Ongoing maintenance is a service you choose to keep, not a cage you can’t leave.
Do you work outside Melbourne?
Yes. UnderCurrent Automations is Melbourne-based, but delivery is fully remote, so we work with clients in Sydney, Brisbane, Perth, Adelaide, and regional towns across every Australian state. Each major city has a dedicated page with regional context if you want the detail. The process itself is the same wherever you are: a video audit, a remote build, and ongoing support through the channels you already use.